- November 18, 2021
- Posted by: BCCI
- Category: Blog
Weekly Business Tips With BCCI’s Councilor Jody Williams
Active listening is vital in any business meeting. Sometimes when we are trying to sell and promote our products or services, we get so excited that we end up talking more than we listen. That is fine since we are trying to gain more customers and markets! However, it is also strategic and wise that we listen more to our potential clients and customers.
Instead of going directly into explaining about your products and services, try to find out more about the person or persons and the company they own and represent. For example, you can ask about their company and what exactly they look for in a business partner. Also, ask about what values they believe in and what kind of products or services they are seeking. Once they begin to open up the conversation, slowly start to explain why your product or service is what they are looking for exactly. If they value reliable partnerships, explain a little more about your fast delivery services and exceptional customer service record. If they value a strong partner in the industry, explain more about your roles, quality certifications, number of markets, and any awards in the specific area.
It’s also imperative that you make sure you have your backup documents like company profile sheet, certificates, business registration, catalogues, Business PowerPoint, etc., to confirm crucial statements in the conversation. Don’t forget your business cards and product samples!
Communication is a two-way street even when we are trying to sell something. So listen first, then talk second, and lastly, make that business happen!
