- March 17, 2023
- Posted by: BCCI-Editor-M
- Category: Blog
Breaking Barriers Internationally – Business Success Tips, JW004-23
A Marketing support plan or strategy is key to have for any business that is trying to gain new business whether locally or abroad. If a prospect may want to invest in your brand, product, or service the question that will most of the time be asked is “What Marketing support do you have in place for the brand to help increase sales in my market”. During your meeting or negotiation, having a feasible marketing support plan in place is essential to secure the business deal.
What exactly can be called Marketing support?
It all depends on what you can provide or what is negotiated or offered. Support can be money or direct funds that can be provided for certain marketing campaigns or promotions, also discounts on certain periods of the year for products and services, even physical product samples or company marketing assets like t-shirts, mugs, pencils, brochures, and even high-quality photos can be crucial support for increasing sales in a specific market. In addition, going out to do physical sampling in the market with your partners can also be included as support.
Make a complete list and do an analysis on what support you can provide, if carefully planned out and executed successfully can be a win-win for you and your business partners for the longer term.
Compliments of Jody Williams
Chief Marketing and Sales Director
Marie Sharp’s Fine Foods Ltd.
